Vikas Bagga

Professional Bio:

Vikas Bagga is a seasoned brand consultant with over 34 years of experience in lifestyle and fashion retail. He mentors startups, leads business development, and drives brand positioning across diverse markets. A thought leader and speaker, he actively contributes to academia and industry through lectures, publications, and panel discussions.

Background:

Vikas Bagga is an accomplished brand consultant with a career spanning more than three decades in the lifestyle and fashion industry. With extensive experience in both domestic and international markets, he has played a leadership role in driving the growth of iconic brands such as Woodland, Lotto, ID, Lee Cooper, Merrell, Geox, Alberto Torresi, and Li Ning. He has also served in a consultative capacity for a wide range of renowned brands, including Crocs, Pierre Cardin, Sparx, Campus, Skechers, Nike, Asics, Michael Angelo, Action, Puma, and many others, leading their sales, business development, and strategic marketing initiatives. Vikas has developed a special focus on start-up mentoring and brand extensions, offering hands-on support in areas like brand positioning, channel alignment, e-commerce integration, HR, and team orientation. His portfolio includes a consistent set of SME clients and e-commerce brand aggregators, who rely on his guidance to scale and innovate.